Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between product roadmapping practices and team productivity in product teams has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of Enugu State where operating conditions differ markedly from more developed markets.

Enugu State presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

While product roadmapping practices is widely discussed in policy and industry circles, empirical evidence on its actual effect on team productivity in product teams within Enugu State remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to product roadmapping practices are helping or hindering team productivity in product teams — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Product Roadmapping Practices on team productivity in product teams in Enugu State.
2. To assess the extent to which product roadmapping practices influences team productivity in product teams within the study area.
3. To identify the challenges associated with product roadmapping practices in relation to team productivity in product teams.
4. To recommend strategies for optimizing product roadmapping practices in order to improve team productivity in product teams.

1.4 Research Questions

1. What is the effect of product roadmapping practices on team productivity in product teams in Enugu State?
2. To what extent does product roadmapping practices influence team productivity in product teams within the study area?
3. What challenges are associated with product roadmapping practices in relation to team productivity in product teams?
4. What strategies can be adopted to optimize product roadmapping practices in order to improve team productivity in product teams?

1.5 Significance of the Study

Beyond its academic contribution to the field of product management, this study has practical value for management teams within Enugu State seeking to understand how product roadmapping practices translates into measurable outcomes around team productivity in product teams. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

In terms of scope, this study confines itself to Enugu State, focusing specifically on how product roadmapping practices relates to team productivity in product teams within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.