Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between minimum viable product (MVP) development and time-to-market has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of the Nigerian Capital Market where operating conditions differ markedly from more developed markets.

Within the context of the Nigerian Capital Market, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of minimum viable product (MVP) development on time-to-market, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

While minimum viable product (MVP) development is widely discussed in policy and industry circles, empirical evidence on its actual effect on time-to-market within the Nigerian Capital Market remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to minimum viable product (MVP) development are helping or hindering time-to-market — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Minimum Viable Product (MVP) Development on time-to-market in the Nigerian Capital Market.
2. To assess the extent to which minimum viable product (MVP) development influences time-to-market within the study area.
3. To identify the challenges associated with minimum viable product (MVP) development in relation to time-to-market.
4. To recommend strategies for optimizing minimum viable product (MVP) development in order to improve time-to-market.

1.4 Research Questions

1. What is the effect of minimum viable product (MVP) development on time-to-market in the Nigerian Capital Market?
2. To what extent does minimum viable product (MVP) development influence time-to-market within the study area?
3. What challenges are associated with minimum viable product (MVP) development in relation to time-to-market?
4. What strategies can be adopted to optimize minimum viable product (MVP) development in order to improve time-to-market?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around time-to-market. For managers and practitioners within the Nigerian Capital Market, the study provides practical insight into how minimum viable product (MVP) development can be better managed. Finally, it contributes to the academic literature on product management by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

The study is limited to an examination of Minimum Viable Product (MVP) Development and its relationship with time-to-market within the context of the Nigerian Capital Market. It reflects a clearly defined scope of analysis and relies on data and perspectives available within that scope; generalizing the findings beyond this specific context should therefore be done with appropriate caution.