Chapter One — 1.1 Background to the Study

In recent years, Product Lifecycle Management has emerged as a critical factor shaping team productivity in product teams across organizations operating in and around Borno State. As institutions grapple with the pressures of globalization, regulatory reform, and shifting stakeholder expectations, understanding how product lifecycle management relates to team productivity in product teams has become an important area of both scholarly and practical concern.

Borno State presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

Despite a growing body of literature on product lifecycle management, there remains limited consensus on the precise nature of its relationship with team productivity in product teams, particularly within Borno State. Many organizations continue to make decisions about product lifecycle management without a clear, evidence-based understanding of how those decisions ultimately affect team productivity in product teams. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Product Lifecycle Management on team productivity in product teams in Borno State.
2. To assess the extent to which product lifecycle management influences team productivity in product teams within the study area.
3. To identify the challenges associated with product lifecycle management in relation to team productivity in product teams.
4. To recommend strategies for optimizing product lifecycle management in order to improve team productivity in product teams.

1.4 Research Questions

1. What is the effect of product lifecycle management on team productivity in product teams in Borno State?
2. To what extent does product lifecycle management influence team productivity in product teams within the study area?
3. What challenges are associated with product lifecycle management in relation to team productivity in product teams?
4. What strategies can be adopted to optimize product lifecycle management in order to improve team productivity in product teams?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around team productivity in product teams. For managers and practitioners within Borno State, the study provides practical insight into how product lifecycle management can be better managed. Finally, it contributes to the academic literature on product management by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

In terms of scope, this study confines itself to Borno State, focusing specifically on how product lifecycle management relates to team productivity in product teams within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.