Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between digital insurance platforms (insurtech) and policyholder satisfaction has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of Anambra State where operating conditions differ markedly from more developed markets.

Anambra State presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

While digital insurance platforms (insurtech) is widely discussed in policy and industry circles, empirical evidence on its actual effect on policyholder satisfaction within Anambra State remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to digital insurance platforms (insurtech) are helping or hindering policyholder satisfaction — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Digital Insurance Platforms (Insurtech) on policyholder satisfaction in Anambra State.
2. To assess the extent to which digital insurance platforms (insurtech) influences policyholder satisfaction within the study area.
3. To identify the challenges associated with digital insurance platforms (insurtech) in relation to policyholder satisfaction.
4. To recommend strategies for optimizing digital insurance platforms (insurtech) in order to improve policyholder satisfaction.

1.4 Research Questions

1. What is the effect of digital insurance platforms (insurtech) on policyholder satisfaction in Anambra State?
2. To what extent does digital insurance platforms (insurtech) influence policyholder satisfaction within the study area?
3. What challenges are associated with digital insurance platforms (insurtech) in relation to policyholder satisfaction?
4. What strategies can be adopted to optimize digital insurance platforms (insurtech) in order to improve policyholder satisfaction?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around policyholder satisfaction. For managers and practitioners within Anambra State, the study provides practical insight into how digital insurance platforms (insurtech) can be better managed. Finally, it contributes to the academic literature on insurance by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

In terms of scope, this study confines itself to Anambra State, focusing specifically on how digital insurance platforms (insurtech) relates to policyholder satisfaction within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.