Chapter One — 1.1 Background to the Study

In recent years, Deposit Mobilization has emerged as a critical factor shaping share price performance of listed banks across organizations operating in and around Enugu State. As institutions grapple with the pressures of globalization, regulatory reform, and shifting stakeholder expectations, understanding how deposit mobilization relates to share price performance of listed banks has become an important area of both scholarly and practical concern.

Within the context of Enugu State, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of deposit mobilization on share price performance of listed banks, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

Despite a growing body of literature on deposit mobilization, there remains limited consensus on the precise nature of its relationship with share price performance of listed banks, particularly within Enugu State. Many organizations continue to make decisions about deposit mobilization without a clear, evidence-based understanding of how those decisions ultimately affect share price performance of listed banks. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Deposit Mobilization on share price performance of listed banks in Enugu State.
2. To assess the extent to which deposit mobilization influences share price performance of listed banks within the study area.
3. To identify the challenges associated with deposit mobilization in relation to share price performance of listed banks.
4. To recommend strategies for optimizing deposit mobilization in order to improve share price performance of listed banks.

1.4 Research Questions

1. What is the effect of deposit mobilization on share price performance of listed banks in Enugu State?
2. To what extent does deposit mobilization influence share price performance of listed banks within the study area?
3. What challenges are associated with deposit mobilization in relation to share price performance of listed banks?
4. What strategies can be adopted to optimize deposit mobilization in order to improve share price performance of listed banks?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around share price performance of listed banks. For managers and practitioners within Enugu State, the study provides practical insight into how deposit mobilization can be better managed. Finally, it contributes to the academic literature on finance / banking by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

The study is limited to an examination of Deposit Mobilization and its relationship with share price performance of listed banks within the context of Enugu State. It reflects a clearly defined scope of analysis and relies on data and perspectives available within that scope; generalizing the findings beyond this specific context should therefore be done with appropriate caution.