Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between social media addiction and social mobility has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of Selected Commercial Banks in Nigeria where operating conditions differ markedly from more developed markets.

Within the context of Selected Commercial Banks in Nigeria, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of social media addiction on social mobility, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

Despite a growing body of literature on social media addiction, there remains limited consensus on the precise nature of its relationship with social mobility, particularly within Selected Commercial Banks in Nigeria. Many organizations continue to make decisions about social media addiction without a clear, evidence-based understanding of how those decisions ultimately affect social mobility. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Social Media Addiction on social mobility in Selected Commercial Banks in Nigeria.
2. To assess the extent to which social media addiction influences social mobility within the study area.
3. To identify the challenges associated with social media addiction in relation to social mobility.
4. To recommend strategies for optimizing social media addiction in order to improve social mobility.

1.4 Research Questions

1. What is the effect of social media addiction on social mobility in Selected Commercial Banks in Nigeria?
2. To what extent does social media addiction influence social mobility within the study area?
3. What challenges are associated with social media addiction in relation to social mobility?
4. What strategies can be adopted to optimize social media addiction in order to improve social mobility?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around social mobility. For managers and practitioners within Selected Commercial Banks in Nigeria, the study provides practical insight into how social media addiction can be better managed. Finally, it contributes to the academic literature on sociology by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

In terms of scope, this MSc study confines itself to Selected Commercial Banks in Nigeria, focusing specifically on how social media addiction relates to social mobility within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.