EST. 2026

The Archive

Mass Communication · REF. TA-16447

News Framing Practices as a Determinant of Consumer Purchase Decisions: in the Nigerian Oil and Gas Sector

Abstract

This study investigates the subject matter outlined in the title above through a structured research design appropriate to its academic level. Using primary and/or secondary data collection methods, the research examines the underlying variables, tests relevant hypotheses, and presents findings with implications for practice and policy. This is placeholder abstract text generated for catalogue preview purposes; the full document contains a complete, topic-specific abstract, literature review, methodology, data analysis, and conclusion.

Chapter One — 1.1 Background to the Study

News Framing Practices has increasingly attracted the attention of researchers, regulators, and practitioners concerned with consumer purchase decisions. This growing interest reflects the recognition that news framing practices does not operate in isolation, but interacts with a wider set of institutional and market conditions found within the Nigerian Oil and Gas Sector.

the Nigerian Oil and Gas Sector presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

Despite a growing body of literature on news framing practices, there remains limited consensus on the precise nature of its relationship with consumer purchase decisions, particularly within the Nigerian Oil and Gas Sector. Many organizations continue to make decisions about news framing practices without a clear, evidence-based understanding of how those decisions ultimately affect consumer purchase decisions. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

  1. To examine the effect of News Framing Practices on consumer purchase decisions in the Nigerian Oil and Gas Sector.
  2. To assess the extent to which news framing practices influences consumer purchase decisions within the study area.
  3. To identify the challenges associated with news framing practices in relation to consumer purchase decisions.
  4. To recommend strategies for optimizing news framing practices in order to improve consumer purchase decisions.

1.4 Research Questions

  1. What is the effect of news framing practices on consumer purchase decisions in the Nigerian Oil and Gas Sector?
  2. To what extent does news framing practices influence consumer purchase decisions within the study area?
  3. What challenges are associated with news framing practices in relation to consumer purchase decisions?
  4. What strategies can be adopted to optimize news framing practices in order to improve consumer purchase decisions?

1.5 Significance of the Study

Beyond its academic contribution to the field of mass communication, this study has practical value for management teams within the Nigerian Oil and Gas Sector seeking to understand how news framing practices translates into measurable outcomes around consumer purchase decisions. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

The study is limited to an examination of News Framing Practices and its relationship with consumer purchase decisions within the context of the Nigerian Oil and Gas Sector. It reflects a clearly defined scope of analysis and relies on data and perspectives available within that scope; generalizing the findings beyond this specific context should therefore be done with appropriate caution.

Chapters Two through Five, references and appendices are available for a one-time fee of ₦75,000.

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