Mass Communication · REF. TA-16369

An Assessment of News Framing Practices and its Impact on Audience Trust in Media in Selected Fintech Companies in Nigeria

Abstract

This study investigates the subject matter outlined in the title above through a structured research design appropriate to its academic level. Using primary and/or secondary data collection methods, the research examines the underlying variables, tests relevant hypotheses, and presents findings with implications for practice and policy. This is placeholder abstract text generated for catalogue preview purposes; the full document contains a complete, topic-specific abstract, literature review, methodology, data analysis, and conclusion.

Chapter One — 1.1 Background to the Study

News Framing Practices has increasingly attracted the attention of researchers, regulators, and practitioners concerned with audience trust in media. This growing interest reflects the recognition that news framing practices does not operate in isolation, but interacts with a wider set of institutional and market conditions found within Selected Fintech Companies in Nigeria.

Within the context of Selected Fintech Companies in Nigeria, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of news framing practices on audience trust in media, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

While news framing practices is widely discussed in policy and industry circles, empirical evidence on its actual effect on audience trust in media within Selected Fintech Companies in Nigeria remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to news framing practices are helping or hindering audience trust in media — a gap this study sets out to close.

1.3 Objectives of the Study

To examine the effect of News Framing Practices on audience trust in media in Selected Fintech Companies in Nigeria.
To assess the extent to which news framing practices influences audience trust in media within the study area.
To identify the challenges associated with news framing practices in relation to audience trust in media.
To recommend strategies for optimizing news framing practices in order to improve audience trust in media.

1.4 Research Questions

What is the effect of news framing practices on audience trust in media in Selected Fintech Companies in Nigeria?
To what extent does news framing practices influence audience trust in media within the study area?
What challenges are associated with news framing practices in relation to audience trust in media?
What strategies can be adopted to optimize news framing practices in order to improve audience trust in media?

1.5 Significance of the Study

Beyond its academic contribution to the field of mass communication, this study has practical value for management teams within Selected Fintech Companies in Nigeria seeking to understand how news framing practices translates into measurable outcomes around audience trust in media. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

In terms of scope, this study confines itself to Selected Fintech Companies in Nigeria, focusing specifically on how news framing practices relates to audience trust in media within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.

Chapters Two through Five, references and appendices are available for a one-time fee of ₦75,000.

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