Chapter One — 1.1 Background to the Study

Religious Broadcasting has increasingly attracted the attention of researchers, regulators, and practitioners concerned with peaceful coexistence among religious groups. This growing interest reflects the recognition that religious broadcasting does not operate in isolation, but interacts with a wider set of institutional and market conditions found within Selected States in South-West Nigeria.

Selected States in South-West Nigeria presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

While religious broadcasting is widely discussed in policy and industry circles, empirical evidence on its actual effect on peaceful coexistence among religious groups within Selected States in South-West Nigeria remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to religious broadcasting are helping or hindering peaceful coexistence among religious groups — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Religious Broadcasting on peaceful coexistence among religious groups in Selected States in South-West Nigeria.
2. To assess the extent to which religious broadcasting influences peaceful coexistence among religious groups within the study area.
3. To identify the challenges associated with religious broadcasting in relation to peaceful coexistence among religious groups.
4. To recommend strategies for optimizing religious broadcasting in order to improve peaceful coexistence among religious groups.

1.4 Research Questions

1. What is the effect of religious broadcasting on peaceful coexistence among religious groups in Selected States in South-West Nigeria?
2. To what extent does religious broadcasting influence peaceful coexistence among religious groups within the study area?
3. What challenges are associated with religious broadcasting in relation to peaceful coexistence among religious groups?
4. What strategies can be adopted to optimize religious broadcasting in order to improve peaceful coexistence among religious groups?

1.5 Significance of the Study

Beyond its academic contribution to the field of religious studies, this study has practical value for management teams within Selected States in South-West Nigeria seeking to understand how religious broadcasting translates into measurable outcomes around peaceful coexistence among religious groups. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

In terms of scope, this study confines itself to Selected States in South-West Nigeria, focusing specifically on how religious broadcasting relates to peaceful coexistence among religious groups within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.