Chapter One — 1.1 Background to the Study

Organizations that depend on mobile banking applications are under increasing pressure to modernize, and Card Sorting Techniques has emerged as one of the more promising avenues for doing so, given its demonstrated impact in related domains.

In practice, however, adoption of card sorting techniques within mobile banking applications has been uneven, and its actual impact on user retention is not yet well understood in a rigorous, evaluable way — a gap this study is positioned to address.

1.2 Statement of the Problem

Existing approaches to user retention within mobile banking applications remain largely reactive and fragmented, with little systematic use of card sorting techniques despite its demonstrated value elsewhere. This study addresses the resulting gap by designing and evaluating a solution built specifically around card sorting techniques.

1.3 Objectives of the Study

1. To design and implement a card sorting techniques-based approach to improving user retention in mobile banking applications.
2. To evaluate the effectiveness of Card Sorting Techniques in enhancing user retention within mobile banking applications.
3. To identify the key requirements and constraints relevant to deploying card sorting techniques in this context.
4. To assess user and stakeholder perception of the resulting system.

1.4 Research Questions

1. How can card sorting techniques be applied to improve user retention in mobile banking applications?
2. How effective is Card Sorting Techniques at enhancing user retention within mobile banking applications?
3. What requirements and constraints are relevant to deploying card sorting techniques in this context?
4. How do users and stakeholders perceive the resulting system?

1.5 Significance of the Study

This study is significant to software developers and system architects seeking practical guidance on applying Card Sorting Techniques within mobile banking applications. It is equally relevant to organizations that rely on these systems, offering a reference point for evaluating whether such an investment is justified, and it adds to the growing body of work on card sorting techniques applications in UI/UX design.

1.6 Scope of the Study

The study is limited to the design, implementation, and evaluation of a card sorting techniques-based approach to improving user retention within mobile banking applications. Reflecting its MSc-level scope, it does not extend to a full commercial rollout or long-term post-implementation review beyond the study period.