Chapter One — 1.1 Background to the Study

In recent years, Product Roadmapping Practices has emerged as a critical factor shaping customer satisfaction with digital products across organizations operating in and around Selected Insurance Companies in Nigeria. As institutions grapple with the pressures of globalization, regulatory reform, and shifting stakeholder expectations, understanding how product roadmapping practices relates to customer satisfaction with digital products has become an important area of both scholarly and practical concern.

Selected Insurance Companies in Nigeria presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

While product roadmapping practices is widely discussed in policy and industry circles, empirical evidence on its actual effect on customer satisfaction with digital products within Selected Insurance Companies in Nigeria remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to product roadmapping practices are helping or hindering customer satisfaction with digital products — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Product Roadmapping Practices on customer satisfaction with digital products in Selected Insurance Companies in Nigeria.
2. To assess the extent to which product roadmapping practices influences customer satisfaction with digital products within the study area.
3. To identify the challenges associated with product roadmapping practices in relation to customer satisfaction with digital products.
4. To recommend strategies for optimizing product roadmapping practices in order to improve customer satisfaction with digital products.

1.4 Research Questions

1. What is the effect of product roadmapping practices on customer satisfaction with digital products in Selected Insurance Companies in Nigeria?
2. To what extent does product roadmapping practices influence customer satisfaction with digital products within the study area?
3. What challenges are associated with product roadmapping practices in relation to customer satisfaction with digital products?
4. What strategies can be adopted to optimize product roadmapping practices in order to improve customer satisfaction with digital products?

1.5 Significance of the Study

Beyond its academic contribution to the field of product management, this study has practical value for management teams within Selected Insurance Companies in Nigeria seeking to understand how product roadmapping practices translates into measurable outcomes around customer satisfaction with digital products. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

In terms of scope, this study confines itself to Selected Insurance Companies in Nigeria, focusing specifically on how product roadmapping practices relates to customer satisfaction with digital products within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.