Chapter One — 1.1 Background to the Study

Organizations that depend on agricultural supply chain management are under increasing pressure to modernize, and User-Centered Design Methodology has emerged as one of the more promising avenues for doing so, given its demonstrated impact in related domains.

Despite this potential, many existing agricultural supply chain management were not originally designed with user-centered design methodology in mind, resulting in persistent gaps in perceived usability that limit their overall effectiveness. This study examines how User-Centered Design Methodology can be applied to help close that gap.

1.2 Statement of the Problem

Existing approaches to perceived usability within agricultural supply chain management remain largely reactive and fragmented, with little systematic use of user-centered design methodology despite its demonstrated value elsewhere. This study addresses the resulting gap by designing and evaluating a solution built specifically around user-centered design methodology.

1.3 Objectives of the Study

1. To design and implement a user-centered design methodology-based approach to improving perceived usability in agricultural supply chain management.
2. To evaluate the effectiveness of User-Centered Design Methodology in enhancing perceived usability within agricultural supply chain management.
3. To identify the key requirements and constraints relevant to deploying user-centered design methodology in this context.
4. To assess user and stakeholder perception of the resulting system.

1.4 Research Questions

1. How can user-centered design methodology be applied to improve perceived usability in agricultural supply chain management?
2. How effective is User-Centered Design Methodology at enhancing perceived usability within agricultural supply chain management?
3. What requirements and constraints are relevant to deploying user-centered design methodology in this context?
4. How do users and stakeholders perceive the resulting system?

1.5 Significance of the Study

Beyond its immediate technical contribution, this study offers value to organizations evaluating whether to invest in user-centered design methodology for their own agricultural supply chain management, and contributes to the broader literature on applied UI/UX design by documenting a concrete implementation and evaluation case.

1.6 Scope of the Study

As a BSc-level study, its scope is confined to designing and evaluating a user-centered design methodology-based solution for agricultural supply chain management, focused specifically on perceived usability; broader deployment considerations fall outside this scope.