Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between data-driven decision making and stakeholder satisfaction has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of Selected Commercial Banks in Nigeria where operating conditions differ markedly from more developed markets.

Selected Commercial Banks in Nigeria presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

Despite a growing body of literature on data-driven decision making, there remains limited consensus on the precise nature of its relationship with stakeholder satisfaction, particularly within Selected Commercial Banks in Nigeria. Many organizations continue to make decisions about data-driven decision making without a clear, evidence-based understanding of how those decisions ultimately affect stakeholder satisfaction. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Data-Driven Decision Making on stakeholder satisfaction in Selected Commercial Banks in Nigeria.
2. To assess the extent to which data-driven decision making influences stakeholder satisfaction within the study area.
3. To identify the challenges associated with data-driven decision making in relation to stakeholder satisfaction.
4. To recommend strategies for optimizing data-driven decision making in order to improve stakeholder satisfaction.

1.4 Research Questions

1. What is the effect of data-driven decision making on stakeholder satisfaction in Selected Commercial Banks in Nigeria?
2. To what extent does data-driven decision making influence stakeholder satisfaction within the study area?
3. What challenges are associated with data-driven decision making in relation to stakeholder satisfaction?
4. What strategies can be adopted to optimize data-driven decision making in order to improve stakeholder satisfaction?

1.5 Significance of the Study

Beyond its academic contribution to the field of business analysis, this study has practical value for management teams within Selected Commercial Banks in Nigeria seeking to understand how data-driven decision making translates into measurable outcomes around stakeholder satisfaction. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

In terms of scope, this BSc study confines itself to Selected Commercial Banks in Nigeria, focusing specifically on how data-driven decision making relates to stakeholder satisfaction within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.