Chapter One — 1.1 Background to the Study

Product Roadmapping Practices has increasingly attracted the attention of researchers, regulators, and practitioners concerned with product success rate. This growing interest reflects the recognition that product roadmapping practices does not operate in isolation, but interacts with a wider set of institutional and market conditions found within Selected Commercial Banks in Nigeria.

Selected Commercial Banks in Nigeria presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

Despite a growing body of literature on product roadmapping practices, there remains limited consensus on the precise nature of its relationship with product success rate, particularly within Selected Commercial Banks in Nigeria. Many organizations continue to make decisions about product roadmapping practices without a clear, evidence-based understanding of how those decisions ultimately affect product success rate. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Product Roadmapping Practices on product success rate in Selected Commercial Banks in Nigeria.
2. To assess the extent to which product roadmapping practices influences product success rate within the study area.
3. To identify the challenges associated with product roadmapping practices in relation to product success rate.
4. To recommend strategies for optimizing product roadmapping practices in order to improve product success rate.

1.4 Research Questions

1. What is the effect of product roadmapping practices on product success rate in Selected Commercial Banks in Nigeria?
2. To what extent does product roadmapping practices influence product success rate within the study area?
3. What challenges are associated with product roadmapping practices in relation to product success rate?
4. What strategies can be adopted to optimize product roadmapping practices in order to improve product success rate?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around product success rate. For managers and practitioners within Selected Commercial Banks in Nigeria, the study provides practical insight into how product roadmapping practices can be better managed. Finally, it contributes to the academic literature on product management by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

In terms of scope, this BSc study confines itself to Selected Commercial Banks in Nigeria, focusing specifically on how product roadmapping practices relates to product success rate within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.