Chapter One — 1.1 Background to the Study

Product Lifecycle Management has increasingly attracted the attention of researchers, regulators, and practitioners concerned with customer satisfaction with digital products. This growing interest reflects the recognition that product lifecycle management does not operate in isolation, but interacts with a wider set of institutional and market conditions found within Selected Fintech Companies in Nigeria.

Selected Fintech Companies in Nigeria presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

Despite a growing body of literature on product lifecycle management, there remains limited consensus on the precise nature of its relationship with customer satisfaction with digital products, particularly within Selected Fintech Companies in Nigeria. Many organizations continue to make decisions about product lifecycle management without a clear, evidence-based understanding of how those decisions ultimately affect customer satisfaction with digital products. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Product Lifecycle Management on customer satisfaction with digital products in Selected Fintech Companies in Nigeria.
2. To assess the extent to which product lifecycle management influences customer satisfaction with digital products within the study area.
3. To identify the challenges associated with product lifecycle management in relation to customer satisfaction with digital products.
4. To recommend strategies for optimizing product lifecycle management in order to improve customer satisfaction with digital products.

1.4 Research Questions

1. What is the effect of product lifecycle management on customer satisfaction with digital products in Selected Fintech Companies in Nigeria?
2. To what extent does product lifecycle management influence customer satisfaction with digital products within the study area?
3. What challenges are associated with product lifecycle management in relation to customer satisfaction with digital products?
4. What strategies can be adopted to optimize product lifecycle management in order to improve customer satisfaction with digital products?

1.5 Significance of the Study

Beyond its academic contribution to the field of product management, this study has practical value for management teams within Selected Fintech Companies in Nigeria seeking to understand how product lifecycle management translates into measurable outcomes around customer satisfaction with digital products. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

The study is limited to an examination of Product Lifecycle Management and its relationship with customer satisfaction with digital products within the context of Selected Fintech Companies in Nigeria. It reflects a MSc-level scope of analysis and relies on data and perspectives available within that scope; generalizing the findings beyond this specific context should therefore be done with appropriate caution.