Chapter One — 1.1 Background to the Study

In recent years, Product Roadmapping Practices has emerged as a critical factor shaping team productivity in product teams across organizations operating in and around Selected Insurance Companies in Nigeria. As institutions grapple with the pressures of globalization, regulatory reform, and shifting stakeholder expectations, understanding how product roadmapping practices relates to team productivity in product teams has become an important area of both scholarly and practical concern.

Within the context of Selected Insurance Companies in Nigeria, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of product roadmapping practices on team productivity in product teams, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

While product roadmapping practices is widely discussed in policy and industry circles, empirical evidence on its actual effect on team productivity in product teams within Selected Insurance Companies in Nigeria remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to product roadmapping practices are helping or hindering team productivity in product teams — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Product Roadmapping Practices on team productivity in product teams in Selected Insurance Companies in Nigeria.
2. To assess the extent to which product roadmapping practices influences team productivity in product teams within the study area.
3. To identify the challenges associated with product roadmapping practices in relation to team productivity in product teams.
4. To recommend strategies for optimizing product roadmapping practices in order to improve team productivity in product teams.

1.4 Research Questions

1. What is the effect of product roadmapping practices on team productivity in product teams in Selected Insurance Companies in Nigeria?
2. To what extent does product roadmapping practices influence team productivity in product teams within the study area?
3. What challenges are associated with product roadmapping practices in relation to team productivity in product teams?
4. What strategies can be adopted to optimize product roadmapping practices in order to improve team productivity in product teams?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around team productivity in product teams. For managers and practitioners within Selected Insurance Companies in Nigeria, the study provides practical insight into how product roadmapping practices can be better managed. Finally, it contributes to the academic literature on product management by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

The study is limited to an examination of Product Roadmapping Practices and its relationship with team productivity in product teams within the context of Selected Insurance Companies in Nigeria. It reflects a BSc-level scope of analysis and relies on data and perspectives available within that scope; generalizing the findings beyond this specific context should therefore be done with appropriate caution.