Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between product roadmapping practices and team productivity in product teams has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of Selected Fintech Companies in Nigeria where operating conditions differ markedly from more developed markets.

Within the context of Selected Fintech Companies in Nigeria, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of product roadmapping practices on team productivity in product teams, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

While product roadmapping practices is widely discussed in policy and industry circles, empirical evidence on its actual effect on team productivity in product teams within Selected Fintech Companies in Nigeria remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to product roadmapping practices are helping or hindering team productivity in product teams — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Product Roadmapping Practices on team productivity in product teams in Selected Fintech Companies in Nigeria.
2. To assess the extent to which product roadmapping practices influences team productivity in product teams within the study area.
3. To identify the challenges associated with product roadmapping practices in relation to team productivity in product teams.
4. To recommend strategies for optimizing product roadmapping practices in order to improve team productivity in product teams.

1.4 Research Questions

1. What is the effect of product roadmapping practices on team productivity in product teams in Selected Fintech Companies in Nigeria?
2. To what extent does product roadmapping practices influence team productivity in product teams within the study area?
3. What challenges are associated with product roadmapping practices in relation to team productivity in product teams?
4. What strategies can be adopted to optimize product roadmapping practices in order to improve team productivity in product teams?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around team productivity in product teams. For managers and practitioners within Selected Fintech Companies in Nigeria, the study provides practical insight into how product roadmapping practices can be better managed. Finally, it contributes to the academic literature on product management by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

In terms of scope, this PhD study confines itself to Selected Fintech Companies in Nigeria, focusing specifically on how product roadmapping practices relates to team productivity in product teams within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.