Chapter One — 1.1 Background to the Study

In recent years, Entrepreneurial Orientation has emerged as a critical factor shaping business sustainability of informal sector businesses across organizations operating in and around Lagos State. As institutions grapple with the pressures of globalization, regulatory reform, and shifting stakeholder expectations, understanding how entrepreneurial orientation relates to business sustainability of informal sector businesses has become an important area of both scholarly and practical concern.

Within the context of Lagos State, this relationship carries particular significance. Organizations in this setting operate under a distinct combination of economic, regulatory, and market conditions that may amplify or dampen the effect of entrepreneurial orientation on business sustainability of informal sector businesses, making a context-specific inquiry both timely and necessary.

1.2 Statement of the Problem

While entrepreneurial orientation is widely discussed in policy and industry circles, empirical evidence on its actual effect on business sustainability of informal sector businesses within Lagos State remains sparse and, in places, contradictory. This lack of localized, rigorous evidence makes it difficult for decision-makers to know with confidence whether current approaches to entrepreneurial orientation are helping or hindering business sustainability of informal sector businesses — a gap this study sets out to close.

1.3 Objectives of the Study

1. To examine the effect of Entrepreneurial Orientation on business sustainability of informal sector businesses in Lagos State.
2. To assess the extent to which entrepreneurial orientation influences business sustainability of informal sector businesses within the study area.
3. To identify the challenges associated with entrepreneurial orientation in relation to business sustainability of informal sector businesses.
4. To recommend strategies for optimizing entrepreneurial orientation in order to improve business sustainability of informal sector businesses.

1.4 Research Questions

1. What is the effect of entrepreneurial orientation on business sustainability of informal sector businesses in Lagos State?
2. To what extent does entrepreneurial orientation influence business sustainability of informal sector businesses within the study area?
3. What challenges are associated with entrepreneurial orientation in relation to business sustainability of informal sector businesses?
4. What strategies can be adopted to optimize entrepreneurial orientation in order to improve business sustainability of informal sector businesses?

1.5 Significance of the Study

This study is significant to a range of stakeholders. For policymakers and regulators, the findings offer evidence to guide the design of frameworks that support healthier outcomes around business sustainability of informal sector businesses. For managers and practitioners within Lagos State, the study provides practical insight into how entrepreneurial orientation can be better managed. Finally, it contributes to the academic literature on entrepreneurship by extending existing knowledge into a specific empirical context, and offers a reference point for future researchers.

1.6 Scope of the Study

The study is limited to an examination of Entrepreneurial Orientation and its relationship with business sustainability of informal sector businesses within the context of Lagos State. It reflects a MSc-level scope of analysis and relies on data and perspectives available within that scope; generalizing the findings beyond this specific context should therefore be done with appropriate caution.