Chapter One — 1.1 Background to the Study

Over the past decade, the relationship between blockchain in banking operations and customer retention has become a subject of considerable debate among scholars and industry practitioners alike, particularly within the context of Selected Public Universities in Nigeria where operating conditions differ markedly from more developed markets.

Selected Public Universities in Nigeria presents a useful setting for examining this relationship precisely because the conditions there — structural, regulatory, and behavioural — differ from those typically assumed in the broader literature, most of which draws on evidence from more developed economies.

1.2 Statement of the Problem

Despite a growing body of literature on blockchain in banking operations, there remains limited consensus on the precise nature of its relationship with customer retention, particularly within Selected Public Universities in Nigeria. Many organizations continue to make decisions about blockchain in banking operations without a clear, evidence-based understanding of how those decisions ultimately affect customer retention. This gap between practice and empirical understanding is the central problem this study seeks to address.

1.3 Objectives of the Study

1. To examine the effect of Blockchain in Banking Operations on customer retention in Selected Public Universities in Nigeria.
2. To assess the extent to which blockchain in banking operations influences customer retention within the study area.
3. To identify the challenges associated with blockchain in banking operations in relation to customer retention.
4. To recommend strategies for optimizing blockchain in banking operations in order to improve customer retention.

1.4 Research Questions

1. What is the effect of blockchain in banking operations on customer retention in Selected Public Universities in Nigeria?
2. To what extent does blockchain in banking operations influence customer retention within the study area?
3. What challenges are associated with blockchain in banking operations in relation to customer retention?
4. What strategies can be adopted to optimize blockchain in banking operations in order to improve customer retention?

1.5 Significance of the Study

Beyond its academic contribution to the field of finance / banking, this study has practical value for management teams within Selected Public Universities in Nigeria seeking to understand how blockchain in banking operations translates into measurable outcomes around customer retention. It is equally useful to students and future researchers looking for a localized empirical reference on this relationship.

1.6 Scope of the Study

In terms of scope, this BSc study confines itself to Selected Public Universities in Nigeria, focusing specifically on how blockchain in banking operations relates to customer retention within that setting. Findings are interpreted within these boundaries rather than as universal claims applicable to every organization or market.